Ah, there’s something inherently magical about a dog plush toy. They aren’t just toys; they’re companions, memories, and a touch of whimsy wrapped in a soft, snuggly embrace. Whether it’s for a beloved pet or a cherished pet parent, these adorable plushies are more than just playthings—they’re symbols of affection and the joy of companionship. Let’s dive into why our collection of dog plush toys has become the go-to for those seeking the perfect gift that resonates with the spirit of a dog lover.
Introducing Our Adorable Collection of Dog Plush Toys
Ah, there’s something truly heartwarming about a cozy dog plush toy, isn’t there? At [Your Company Name], we’re thrilled to introduce our adorable collection of dog plush toys, designed with love and care for both furry friends and their human companions.
Our collection boasts a variety of breeds and styles, each one crafted to capture the essence of the canine spirit. From the playful Labrador to the elegant Greyhound, our dog plush toys are a delightful blend of cuteness and charm. Let’s dive into the world of our charming plush companions.
We have a soft spot for the classic golden retriever, with its lifelike expression and fluffy tail that wags with every touch. The labrador plush toys in our collection are not just toys; they’re companions that bring joy and comfort to any home.
Then there’s the cuddly pug, with its adorable snout and expressive eyes, perfect for snuggling. Our pug plush toys are designed to mimic the real thing, with a squishy body that feels just like the real deal.
For the smaller pups, we offer a range of teacup and miniature dog plush toys, each with its own unique personality. Whether it’s the tiny Chihuahua or the playful Shih Tzu, these plushies are the perfect size for little hands to hold and hearts to love.
But our collection doesn’t stop at the popular breeds. We’ve got a wide array of other dog plush toys, each with its own charm. From the regal German Shepherd to the whimsical Dachshund, there’s a plushie for every dog lover’s preference.
The textures in our dog plush toys are nothing short of magical. We use high-quality fabrics that are soft to the touch, ensuring that your little one will want to cuddle with their plush pal for hours on end. The textures vary from the velvety smoothness of a poodle to the fluffy fluffiness of a Saint Bernard, each providing a unique sensory experience.
One of the standout features of our dog plush toys is their interactive elements. Many of our designs include squeakers, jingling bells, or even lights to engage your pet’s senses. These toys are not just for cuddling; they’re designed to stimulate play and provide mental stimulation for your furry friend.
We understand that safety is a top priority for pet parents, which is why all our dog plush toys are made with non-toxic materials. Each toy is rigorously tested to ensure it meets the highest safety standards, so you can rest easy knowing your pet is playing with a toy that’s safe for them to chew on and cuddle with.
In addition to safety, we’ve also taken into account the comfort of your pet. Our plush toys are filled with a soft, hypoallergenic material that won’t irritate your pet’s skin, making them perfect for those with sensitive allergies.
Our dog plush toys are also a hit among pet parents looking for the perfect gift. Whether it’s for a birthday, Christmas, or simply as a surprise, our collection offers something for every occasion. The joy on a child’s face when they receive a new plush friend is priceless, and our toys are sure to become cherished keepsakes.
We pride ourselves on offering a global selection of dog plush toys. No matter where you are in the world, we can ship our delightful collection right to your doorstep. Whether you’re in Europe, Asia, or North America, our plushies are ready to bring a touch of whimsy to any pet’s life.
In conclusion, our adorable collection of dog plush toys is more than just a toy; it’s a piece of art that brings happiness to pets and their owners. From the variety of breeds to the interactive features and safety standards, our plushies are designed to be the perfect addition to any home. So why not treat your furry friend to a plush pal that’s as unique as they are? Dive into our collection and find the perfect dog plush toy today!
The Heartwarming Touch: Why Our Dog Plush Toys Are a Hit Among Pet Lovers
In the world of adorable and comforting toys, our dog plush toys stand out as a beacon of joy for pet lovers everywhere. These aren’t just toys; they’re companions that bring a heartwarming touch to the lives of both pets and their owners. Let’s delve into the reasons why our dog plush toys have captured the hearts of so many.
Our plush toys are meticulously designed with the most affectionate details, ensuring that they resemble the beloved pets they are modeled after. From the lifelike eyes that sparkle with innocence to the soft, fluffy fur that mimics the texture of a real dog, every aspect is crafted to evoke a sense of familiarity and comfort.
The appeal of our dog plush toys lies in their ability to provide a soothing presence for both dogs and their owners. For the pups, these toys serve as a source of comfort during moments of separation anxiety or when they’re feeling under the weather. The gentle cuddling sensation can be incredibly therapeutic for a dog, helping them to relax and unwind.
For pet owners, the connection with their dogs is deepened by these plush companions. Whether it’s during a quiet evening, a long car ride, or a playdate, these toys become a bridge between the owner and their pet, fostering a bond that goes beyond the ordinary. It’s not uncommon for owners to find themselves just as smitten with these toys as their dogs are.
Our collection of dog plush toys is incredibly diverse, catering to a wide range of breeds and preferences. From the playful and mischievous terriers to the majestic and regal Labradors, each breed is lovingly captured in its plush form. This variety ensures that every pet owner can find a toy that resonates with their pet’s personality and the bond they share.
Safety is paramount in the creation of our plush toys. We understand that pets tend to chew on their toys, so we use only the highest quality, hypoallergenic materials that are non-toxic and safe for even the youngest of dogs. Each toy is rigorously tested to ensure it meets the strictest safety standards, giving pet owners peace of mind.
The interactive features of our dog plush toys add an extra layer of enjoyment. From crinkly textures to jingly bells that stimulate a dog’s senses, these toys are designed to keep pets engaged and entertained. The sound of rustling fabric or the jingle of a bell can be particularly captivating, encouraging dogs to engage with their plush playmates in ways that mimic real-life interactions.
Our dog plush toys are also designed with the environment in mind. We strive to use eco-friendly materials and processes wherever possible, reducing our carbon footprint and contributing to a greener world. This commitment to sustainability resonates with pet lovers who are as passionate about the planet as they are about their furry friends.
In terms of aesthetics, our plush toys are visually stunning. The vibrant colors and intricate embroidery add a touch of artistry to the playful designs. These aren’t just toys; they’re pieces of art that can enhance the beauty of any home.
The emotional connection that our dog plush toys foster is unparalleled. Many pet owners have shared stories of how these toys have become a cherished part of their daily routine, providing comfort and joy in times of both happiness and sadness. Whether it’s a child learning to care for their first pet or a senior citizen longing for the companionship of a pet they’ve lost, our toys offer a comforting reminder of the love that pets bring into our lives.
In conclusion, the heartwarming touch of our dog plush toys is a testament to the love and dedication we pour into their creation. They are more than toys; they are emotional anchors, providing companionship, comfort, and joy to pets and their owners alike. With their lifelike charm, safety, and thoughtful design, our dog plush toys are a hit among pet lovers everywhere.
Unleashing Fun with our Range of Interactive and Cuddly Dog Plush Toys
Our dog plush toys are more than just cuddly companions; they are a gateway to endless fun and entertainment for both pets and their owners. Each toy is thoughtfully designed to engage the playful side of any canine, providing hours of interactive joy. Here’s a closer look at what makes our range of plush toys so captivating:
1. Engaging FeaturesOur interactive dog plush toys are equipped with features that stimulate your furry friend’s natural curiosity. From crinkly textures that make noise when squeezed to toys with hidden compartments that encourage sniffing and searching, each design is crafted to spark your dog’s senses and keep them entertained.
2. Cuddly and ComfortableWhile the interactive aspects are key, the plush texture of our toys is what really makes them a hit. The soft, high-quality fabrics we use are gentle on your dog’s skin, ensuring they can snuggle up without any discomfort. This comforting factor is crucial for anxious or nervous dogs, offering them a sense of security and relaxation.
3. Durable ConstructionWe understand that dogs can be rough on their toys, so our plush toys are built to last. Reinforced stitching and sturdy seams mean that even the most energetic of canines can play hard without damaging their new plush friend. This durability ensures that your investment will be a long-lasting one.
4. Variety of Characters and ThemesOur range includes an array of characters and themes, catering to every dog’s taste. From classic dog breeds to whimsical animals and even popular movie and TV show characters, there’s a plush toy out there for every canine personality. This variety allows you to find the perfect match for your pet’s interests and your home’s decor.
5. Sensory StimuliMany of our plush toys are designed with sensory stimuli in mind. For instance, some have different textures on their paws or tails, which can be great for dogs who are sensitive to different surfaces. Others come with squeakers or jingling bells, which not only provide auditory stimulation but can also be a great way to train your dog to respond to sounds.
6. Training ToolsOur plush toys aren’t just for play; they can also be used as training aids. The interactive nature of our toys can help reinforce commands and behaviors during training sessions. For example, a plush toy with a hidden treat can serve as a reward for good behavior, making the training process more enjoyable for both dog and owner.
7. Emotional BondingPlaying with a plush toy can be a bonding experience for you and your dog. The tactile interaction can help strengthen your relationship, as you engage in play and share moments of joy. Plus, these toys often become beloved companions, which can be comforting for both you and your pet during times of stress or separation.
8. Versatile Play StylesOur dog plush toys are versatile, offering different play styles to keep your dog’s interest. Some are designed for tug-of-war, while others are best for fetch or gentle cuddles. This adaptability means that regardless of your dog’s preferred play method, there’s a plush toy that will suit their style.
9. Health BenefitsPlaying with plush toys can also have health benefits for your dog. It can help with dental hygiene if the toy is made with textures that help scrape teeth, and the act of playing can increase physical activity, contributing to your dog’s overall well-being.
10. Customization OptionsFor pet owners looking for something extra special, we offer customization options. You can choose the size, color, and even the breed of the plush toy to create a unique and personalized gift that your dog will love.
In summary, our interactive and cuddly dog plush toys are designed to be a source of fun and companionship. With their engaging features, durable construction, and variety of characters, they are sure to become a favorite in any dog’s toy box. Not only do they provide entertainment, but they also foster emotional connections and offer practical training benefits. Whether your dog is a playful pup or a calm companion, our plush toys are sure to add a heartwarming touch to your pet’s life.
Quality Craftsmanship: The Pillar of Our Dog Plush Toy Line
Our dog plush toys are not just adorable companions for pets; they are a testament to our commitment to quality craftsmanship. Each toy is meticulously crafted to ensure it not only looks inviting but also withstands the playful rigor of our furry friends.
The process begins with selecting the highest quality materials. We use premium fabrics that are soft to the touch, ensuring that our plush toys are gentle on your pet’s skin. These fabrics are also durable, capable of enduring countless cuddles and naps without losing their shape or color.
Every stitch is carefully placed by skilled artisans. Our team of seamstresses pays attention to detail, ensuring that each seam is secure and that the plush toys are free of loose threads. This level of craftsmanship is what sets our toys apart from the rest. The stitching is not just functional; it’s a celebration of artistry that enhances the overall appeal of each toy.
The facial features are where our plush toys truly come to life. We use a delicate process to create expressive eyes, nose, and mouth that capture the essence of the real-life dogs they mimic. Whether it’s a joyful wag or a gentle gaze, these features are designed to evoke a sense of familiarity and affection.
Our toys are also designed with safety in mind. We understand that pets can be rough with their toys, so we reinforce the areas that are most prone to wear and tear. The joints and extremities are especially robust, ensuring that even the most energetic play sessions don’t lead to damage.
The filling of our plush toys is equally important. We use hypoallergenic materials that are gentle on sensitive pet skin and provide a plush, comforting feel. The right amount of stuffing ensures that the toys are neither too firm nor too soft, striking the perfect balance for comfort and play.
Another aspect of our craftsmanship is the attention to the toys’ dimensions. We offer a range of sizes that cater to all dog breeds, from the smallest Chihuahua to the largest Great Dane. The right size not only looks more realistic but also ensures that the toy is appropriately sized for your pet’s play style and size.
The textures of our plush toys are varied, adding an extra layer of appeal. From the silky smooth fur of a golden retriever to the rough, rugged texture of a labrador’s coat, we strive to recreate the natural textures that dogs love to explore with their mouths and paws.
We also take care to create toys that are interactive, encouraging pets to engage with their surroundings. Some of our plush toys come with squeakers or crinkly parts that stimulate a pet’s natural instincts to chew and explore. These interactive elements are strategically placed to provide a satisfying experience without causing harm to your pet’s teeth or gums.
Our quality craftsmanship doesn’t end with the manufacturing process. We conduct rigorous quality control checks at each stage of production, ensuring that every plush toy meets our high standards before it reaches your pet. This dedication to excellence means that our dog plush toys are not just a plaything but a long-lasting companion that brings joy to pets and their owners alike.
In the world of dog plush toys, our line stands out as a beacon of quality. It’s not just about making a product; it’s about creating a piece of art that resonates with the love and care that pets deserve. With each plush toy, we weave together a story of durability, safety, and affection, making them the perfect addition to any pet’s toy box.
Safety First: Our Commitment to Non-Toxic and Hypoallergenic Materials
In our quest to create the perfect dog plush toys, safety is not just a priority—it’s the cornerstone of our commitment. We understand that your furry friends are more than pets; they’re family members, and their well-being is paramount. That’s why every material we choose, every stitch we make, and every toy we design is meticulously crafted with safety at its heart.
Our Selection of Premium FabricsWe source only the finest fabrics for our dog plush toys, ensuring that they are soft to the touch and gentle on your pet’s skin. These fabrics are not just about comfort; they are also designed to withstand the rigors of play. From plush velvets to cozy chenilles, each texture is chosen for its durability and the joy it brings to both you and your pet.
Non-Toxic Dyes and InksThe dyes and inks used in our plush toys are free from harmful chemicals. We prioritize the health of your pets by avoiding any substances that could lead to allergic reactions or long-term health issues. Our toys are colorfast, so they won’t fade or leave stains on your pet’s fur, maintaining their vibrant appeal over time.
Stitching and ConstructionThe construction of our plush toys is a testament to our dedication to quality. Each toy is meticulously stitched by skilled artisans, ensuring that there are no loose threads or uneven seams. This not only makes the toys more durable but also safe, as there is no risk of your pet ingesting small pieces.
Hypoallergenic MaterialsWe know that some pets and their owners have sensitivities, so we offer a range of toys made from hypoallergenic materials. These materials are designed to minimize the risk of allergic reactions, making our toys suitable for pets with skin conditions or those who are particularly prone to allergies.
Regular Quality ChecksBefore any toy leaves our factory, it undergoes rigorous quality checks. These checks include examining the stitching, fabric quality, and ensuring that all materials meet our stringent safety standards. We believe in the importance of consistency, and each toy is held to the same high standard.
Certifications and ComplianceOur commitment to safety is further evidenced by the certifications and compliance standards we adhere to. We are proud to have our products tested and certified by recognized third-party laboratories, guaranteeing that they meet or exceed international safety regulations.
Educating Pet OwnersWe also take it upon ourselves to educate pet owners about the importance of safe toys. We provide care instructions with each toy, detailing how to maintain the toy’s longevity and safety. We encourage owners to regularly inspect their pet’s toys for signs of wear and to replace them when necessary.
Feedback LoopWe listen to our customers and their pets. If there’s any feedback indicating a concern about safety, we act swiftly to address it. This feedback loop ensures that our products continue to evolve and meet the needs of both pets and their owners.
In conclusion, our plush toys are not just playthings; they are crafted with a deep sense of responsibility. From the selection of materials to the final quality check, every step in our process is guided by a single, unwavering principle: Safety First. When you choose our dog plush toys, you’re choosing a product that’s designed to bring joy without compromise.
Unique Designs for Every Breed: Find the Perfect Dog Plush Toy for Your Pet
Our dog plush toys are more than just soft companions; they are carefully crafted to reflect the diversity and charm of every breed. From the sleek and svelte silhouette of a Greyhound to the robust and fluffy presence of a Husky, each design is a tribute to the unique characteristics that define these beloved canines. Let’s explore how our unique designs cater to every breed, ensuring your pet finds the perfect plush toy to match its spirit.
Each breed has its own set of traits that we aim to capture in our plush toys. Take, for instance, the Pug, with its distinctive wrinkles and adorable, bulging eyes. Our Pug plush toy boasts those very characteristics, providing a lifelike and comforting figure that mimics the pet’s own endearing features. The toy’s soft, textured fur and detailed facial expressions are designed to evoke a sense of familiarity and warmth.
In contrast, a Labrador Retriever plush toy features a more rugged build, with a tousled coat that perfectly replicates the breed’s iconic golden fur. The toy’s sturdy structure can withstand even the most rambunctious play, making it an ideal companion for Labs that love to roughhouse. The Lab’s friendly and intelligent nature is captured through a smiling face and a playful posture, inviting pets to engage in imaginative play.
For breeds like the Chihuahua, where size matters just as much as personality, our miniature plush toys are crafted to be proportionate and portable. The Chihuahua plush toy is petite yet perfectly detailed, with a delicate texture that mimics the breed’s fine coat. This allows even the tiniest dogs to enjoy the comfort and security that a plush toy can provide, without overwhelming them.
The Boxer breed is known for its stocky build and expressive face, and our Boxer plush toy embraces these traits with a robust and animated design. The toy’s bold colors and lively expression make it an excellent choice for dogs that are full of energy and personality. The Boxer’s playful nature is highlighted by its wagging tail and open mouth, ready to interact with your pet’s every move.
The French Bulldog plush toy, with its distinctive bat ears and stocky build, is another testament to our attention to detail. The toy’s ears are perky and the eyes are a perfect match for the breed’s characteristic squint, adding a touch of whimsy to the design. This plush toy is perfect for the Frenchie’s laid-back demeanor, offering a comforting companion that reflects the breed’s serene and affectionate spirit.
Bulldogs are renowned for their gentle disposition, and our Bulldog plush toy embodies this gentle giant’s charm. The toy’s broad head and muscular body are rendered with a soft texture that mimics the Bulldog’s smooth skin. The toy’s gentle eyes and open mouth are inviting, encouraging pets to snuggle and play without any stress.
Each breed has its own set of colors and patterns, and our plush toys are designed to showcase these natural aesthetics. The Corgi, for example, features a tri-color coat that is as unique as the breed itself. Our Corgi plush toy captures this tricolor beauty, with a mix of red, black, and tan fur that is as appealing to the eye as it is to a Corgi’s heart.
For breeds like the Poodle, which come in a variety of sizes and hair types, our plush toys are designed to be versatile. Whether it’s a Miniature Poodle or a Standard Poodle, our toy’s curly coat and elegant stance are designed to appeal to the breed’s elegance and intelligence. The toy’s intelligent eyes and alert ears suggest the Poodle’s quick thinking and keen senses.
We understand that every pet is an individual with its own preferences and quirks, which is why our range of dog plush toys includes a wide array of designs. From the elegant and poised Collie to the whimsical and sprightly Shih Tzu, each breed-specific toy is crafted to cater to the unique appeal of the canine in question.
In summary, our dog plush toys are not just toys; they are a celebration of the diversity of dog breeds. Whether your pet is a giant Great Dane or a tiny Chihuahua, we have a plush toy that not only matches their breed but also reflects their personality. Each toy is a step towards creating a lasting bond between your pet and their plush companion, ensuring that your furry friend has a toy that is as unique as they are.
Perfect Gifts for Dog Lovers: Our Dog Plush Toys Make Thoughtful Presents
Our dog plush toys aren’t just playthings; they’re cherished companions that bring joy to the lives of dog lovers everywhere. Each toy is meticulously crafted to be not only adorable but also the perfect gift for any occasion. Here’s why our plush toys stand out as thoughtful presents for the dog enthusiasts in your life:
1. A Touch of PersonalityEach breed has its unique characteristics, and our collection of dog plush toys captures these traits in every detail. From the playful Labs to the regal German Shepherds, each toy is designed to embody the spirit of the breed, making it a delightful representation of the pet’s personality.
2. Lifelike FeaturesWe understand that for many dog lovers, their pets are more than just animals; they are family members. That’s why our plush toys are designed with lifelike features that mimic the real thing. The textures, the eyes, the tails, and even the expressions are carefully designed to evoke a sense of familiarity and comfort.
3. Emotional ConnectionThe act of giving a dog plush toy to a dog lover is an emotional one. These toys can become substitutes for the pet, offering a sense of companionship even when the real dog isn’t around. The soft, huggable texture provides a soothing touch, making them ideal for cuddling and providing comfort during moments of stress or loneliness.
4. Personalization OptionsWe offer a range of customization options to make our dog plush toys even more special. From adding a name tag to engraving a message, these personal touches can transform a simple toy into a heartfelt gift that the recipient will treasure forever.
5. High-Quality MaterialsOur commitment to quality is unwavering. We use only the finest materials to ensure that our plush toys are durable and long-lasting. The fabric is soft to the touch, gentle on the skin, and designed to withstand the wear and tear of playtime.
6. A Storybook AdventureFor dog lovers who are also book enthusiasts, our dog plush toys can be the stars of their own story. Whether it’s a cozy bedtime tale or an adventurous journey through a make-believe world, these toys are perfect for igniting the imagination and creating a shared experience between the giver and the recipient.
7. Perfect for Any OccasionWhether it’s a birthday, anniversary, holiday, or simply a “just because” gift, our dog plush toys are versatile enough to be appreciated on any occasion. They’re a token of affection that acknowledges the special bond between a dog lover and their canine companion.
8. Supporting Pet WelfareIn addition to being a wonderful gift, purchasing one of our dog plush toys also supports pet welfare initiatives. A portion of the proceeds from each sale goes towards animal shelters and rescue organizations, helping to provide care for abandoned and neglected pets.
9. Versatile UsesOur dog plush toys aren’t just for play. They can also be used as decorative pieces for home or office, adding a touch of warmth and joy to any space. The vibrant colors and charming designs make them a standout accessory for any room.
10. Endless PossibilitiesThe beauty of our dog plush toys lies in their versatility. They can be given as a single gift or as part of a set, making them a versatile choice for any dog lover. They can be enjoyed by children, adults, and even by the dog lovers who are pet parents themselves.
In conclusion, our dog plush toys are more than just gifts; they are a symbol of love and appreciation for the unique bond shared between humans and their four-legged friends. With their high-quality craftsmanship, unique designs, and thoughtful features, they are sure to be cherished for years to come.
Global Shipping: Bring Joy to Pets Worldwide with Our Dog Plush Toys
Our dog plush toys aren’t just cute; they’re a world tour of joy for furry friends across the globe. Designed with love and shipped with care, these toys are the bridge that connects laughter, cuddles, and endless playtime. Here’s how our global shipping service makes these plush companions accessible to dog lovers everywhere:
In every corner of the world, there’s a breed that captures the hearts of pet owners. Whether it’s the sleek elegance of a Siberian Husky or the boundless energy of a Labrador, we’ve got a plush toy that captures the essence of these delightful creatures. Our extensive range includes everything from tiny Chihuahuas to majestic Great Danes, ensuring that every dog breed finds its perfect match in our collection.
We understand that the joy of owning a plush toy is as important as its physical appearance. That’s why our toys are crafted with the utmost attention to detail, ensuring that each one is a work of art. The soft, huggable textures are designed to mimic the feel of real fur, while the vibrant colors and expressive eyes bring these toys to life. It’s this blend of realism and charm that makes our dog plush toys stand out.
Safety is paramount in the world of pet toys, and we take this responsibility seriously. Each toy is made with non-toxic materials that are safe for even the most curious chewers. We prioritize hypoallergenic options to cater to pets with sensitive skin or allergies, ensuring that our toys are gentle on their delicate palates and skin.
Our commitment to global shipping means that no matter where you are, your pet can enjoy a piece of our world. We’ve streamlined our process to make international delivery efficient and reliable. With multiple shipping options available, you can choose the speed and cost that best suits your needs. Our tracking system keeps you updated every step of the way, so you can anticipate the arrival of your dog’s new favorite toy.
Dog lovers are spread far and wide, and we want to make sure our plush toys reach every corner of the planet. Whether you’re in a bustling city or a remote village, our global shipping network ensures that the joy of our toys can be felt around the world. We’ve even made sure that customs regulations are navigated smoothly, so that you can receive your order without any complications.
For those special occasions, our dog plush toys make the perfect gifts. Whether it’s a birthday, holiday, or simply a day to show your pet some love, our collection offers a wide array of choices. From adorable puppies to whimsical characters, each toy is designed to spark joy and provide a lifetime of entertainment for both pet and owner.
We take pride in the fact that our dog plush toys are not just toys; they’re cherished companions. The smiles they bring to pet owners’ faces are a testament to the quality and care that goes into each creation. And with our global shipping, we can share that joy with dog lovers across oceans and continents.
In a world that’s often fast-paced and far-flung, our dog plush toys serve as a reminder of the simple pleasures that unite us. They’re a symbol of connection, a way to show that no matter where you are, the love for our furry friends is universal. With each order, we’re not just shipping a toy; we’re sending a piece of warmth and happiness across the globe. So, if you’re looking to bring joy to a pet’s life, consider our dog plush toys—their global journey is just beginning.